Business context and main challenges of the job:
Supports the Brand Development Manager in delivery of innovation and renovation projects to the agreed milestones/timelines and to the high quality standards set (OTIF) ;
Develops an in-depth understanding and becomes an expert in China market – the business environment in which the brand competes including category segments and
channels;
Builds a holistic understanding of consumers and shoppers.
Key Success Measures:
Responsible for driving topline growth, medium term category and brand share targets as well as specific marketing objectives relating to brand health and equity;
Delivery of specific elements of the category 8 Quarter (8Q) rolling plan.
Main Accountabilities:
INNOVATION