职位名称: 直营渠道运营高级专员 JOB TITLE: Senior Specialist, Direct Channel Operations 岗位描述 – JOB SUMMARY: 北京环球度假区直营渠道电商平台营销，如天猫,飞猪,支付宝和京东官方旗舰店等, 负责店铺内容及电商平台营销工作，通过平台和跨部门沟通协作, 不断优化/创新数字化营销场景，根据需求完成营销内容，促进销售收入和持续优化用户体验。 Beijing Universal Resort direct channel e-commerce platform marketing, such as Tmall, Flying Pig, Alipay and Jingdong official flagship store, etc., responsible for the store content and e-commerce platform marketing work, through the platform and cross-departmental communication and collaboration, constantly optimize/innovate the digital marketing scenarios, according to the needs of the completion of the marketing content, to promote sales revenue and continue to optimize the user experience. 主要职责 – MAJOR RESPONSIBILITIES: Assist on planning store communication content for seasonal event, booster campaign, and e-commerce campaign. Lead external agencies to deliver work on schedule, including store content and home pages, media banner materials, and promotional content. Provide necessary materials and ensure timely approval of all online materials. Handle complex processes with patience and attention to detail. 根据公司大型季节性主题活动、平销期活动以及电商平台大促活动筹备店铺传播内容规划，并指引外部代理公司按计划按时交付执行工作，包括并不限于店铺内容及首页、广告传播素材及平台宣传点位内容。提供内容素材并确保所有上线的材料及时经过审批。耐心且仔细地应对复杂流程。 Maintain close communication with Tmall/ Fliggy/ JD/Alipay platform for online earned media, possess strong product marketing thinking and a C-end user perspective. Based on the brand's existing products and new launch plans, provide suitable media templates to be maintained on a weekly basis, and ensure all the assets are approved and updated in a timely manner. Follow up on publication status and continuously optimize communication content based on results. 同平台（天猫、飞猪、京东、支付宝）紧密沟通线上资源点位，具备较强的产品化营销思维和C端用户视角，结合品牌现有产品逻辑和新产品上线计划，根据不同平台资源，按周提供有效的营销素材，并确保所有上线的材料及时经过审批。跟进上刊情况并持续根据效果优化传播内容。 Plan flagship store and platform engagement and new - customer - acquisition projects, including but not limited to lucky draw mechanisms design, platform engagement H5, and platform interactive event, preparation of T