【职位描述】
1.BRAND VISION PLAN (BVP) Supports the brand manager in translation of the BVP into the BMP, focusing on category development and empowering business growth.
2.BRAND MARKETING PLAN Supports the Brand Marketing Plan development and deployment by:
- Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy.
- Lead budget planning and dynamic resource allocation to ensure PNL delivery. - Accountable for end-to-end performance management both offline