POSITION SUMMARY：
Accountable for Migraine E.N.D. field and developing marketing/business strategies/platforms such as brand management, product development, marketing communications; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities.

Responsibilities：
Portfolio Management

● Develop the Marketing E.N.D portfolio strategies to optimize the business, including E.N.D. strategic brand plan patient type, evidence generation, promotion stories.
● Lead brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
● Cross-functional TA leadership : Collaborate with Medical and KOLs for E.N.D guideline/consensus
● Leverage chief neurologists for HP listing and pharmacist education platform

Organization Effectiveness and People Development

● Develop effective team structure to support the growth of business
● Establish competency requirement for every marketing position and performance standard for the major market programs
● Develop subordinates through coaching and training programs

Resource Management

● Lead team in the portfolio budget planning and control
Input to allocate and manage in the portfolio budget sales target and P