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Keeta-Subsidy strategy analysis(补贴策略分析) 20000-40000元
应届毕业生 本科
北京三快在线科技有限公司 2025-07-03 20:09:54 19人关注
职位描述
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage! 岗位职责 1、目标管理与资源规划:根据业务目标和举措节奏,规划长、短期的资源投入及分配。建设高效的补贴资源申请、使用监测和复盘调优机制,在日常运营中做好异动监测与风险防范,确保资源使用可控、助力业务目标达成。 2、资源管理体系建设:建立资源管理(补贴、流量等)评估标准,衡量不同策略收益,识别用增不同工具对业务目标的驱动作用,持续改善资源分配。 3、补贴工具建设:调研用增各方向补贴使用的痛点、深入理解业务的定价、营促销逻辑,持续迭代补贴工具,支撑各方向补贴策略自动化能力,提升运营效率。 4、专题分析:针对业务问题和中长期命题,开展对用户、商品、价格、活动等内容的洞察和专题分析,持续改善用增内资源使用效率。 1. Target management and resource planning: Plan long-term and short-term resource investment and allocation according to business goals and action rhythm. Build an efficient subsidy resource application, usage monitoring and re-adjustment mechanism, do a good job of abnormal monitoring and risk prevention in daily operations, ensure controllable resource use and help achieve business goals. 2. Construction of resource management system: Establish resource management (subsidies, traffic, etc.) evaluation standards, measure the benefits of different strategies, identify the driving effect of different tools on business goals, and continuously improve resource allocation. 3. Subsidy tool construction: Investigate the pain points of using subsidies in various directions, deeply understand the pricing and marketing logic of the business, continuously iterate subsidy tools, support the automation capabilities of subsidy strategies in various directions, and improve operational efficiency. 4.Special analysis: Targeting business issues and mid- to long-term propositions, we conduct insights and special analysis on users, products, prices, activities, etc., and continuously improve the efficiency of internal resource utilization. 岗位基本需求 1、本科及以上学历,3年以上策略运营/数据运营/用户运营/经营分析相关经验,SQL熟练(必备),有商业分析或策略运营经验优先; 2、数据敏感度高,精通数据分析和处理工具,能通过业务分析,下钻、诊断业务问题,给到业务针对性改善建议并闭环推动解决; 3、有规划和独立思考的能力,逻辑思维能力强,具有良好的判断力; 4、责任心强,善于沟通,能够高效的、及时的解决问题,推动落地。 1. Bachelor degree or above, more than 3 years of experience in strategy operation/data operation/user operation/business analysis, proficient in SQL (required), experience in business analysis or strategy operation is preferred; 2. Highly sensitive to data, proficient in data analysis and processing tools, able to drill down and diagnose business problems through business analysis, provide targeted business improvement suggestions and promote closed-loop solutions; 3. Ability to plan and think independently, strong logical thinking ability, and good judgment; 4. Strong sense of responsibility, good at communication, able to solve problems efficiently and timely, and promote implementation. 岗位亮点 0-1 business, have the opportunity to participate in the formulation of core strategies and efficient and collaborative rapid implementation, witness business growth and personal development, and gain wonderful work and life experiences in a foreign country. 0-1业务,能够有机会参与核心策略制定和高效协同快速落地,见证业务增长和个人发展,收获异国他乡精彩的工作和生活体验
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地址:科威特科威特城
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